Five Guys Franchise Convention Pop Up Shop

This project aimed to establish a pop-up merchandise shop at Five Guys annual franchisee convention. As Brand Manager, my role involved ideating merchandise, coordinating with vendors and internal teams, and overseeing shop operations during the convention. 

This included the following:

  • Merchandise Ideation: At this time I was transitioning to the Five Guys Account so I partnered with the current Brand Manager to help ideate merchandise.

  • Logistics Coordination: Managed inventory, transportation, and shop setup at the convention venue. 

  • Team Collaboration: Aligned internal teams to ensure that product and event marketing teams had what they needed for ordering product, event details etc to ensure all teams had what was needed to run the pop-up shop. 

  • On-Site Management: Oversaw shop operations, including set up, taking transactions and shop tear down. 

The Five Guys Pop-Up Shop for Franchisee Convention project facilitated merchandise sales to enhance attendee experience and brand engagement.

Review the rest of the project below!

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  • Merchandise Ideation with Client and current Brand Manager during transition

  • New Client Meetings & Engagement

  • Internal Warehouse Mangement

  • Inventory Mangement

  • Shop Set Up and Tear Town

Deliverables Overseen

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Technology Integrations

  • POS Set Up

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Methodology, Timeline & Resources

Project Methodology - Waterfall

Timeline - 6-7 months

  • Resources on Project:

    • Multiple Third Party Vendors

    • Project Manager

    • Brand Manager - during transition

    • Procurement Buyers

    • Internal Event Coordinator

    • Internal Event Staff of 3-4 people at any given time due to break coverage

    • Warehouse Employees - Pick/Pack/Ship

    • Marketing

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Jimmy Johns