Jimmy Johns Franchise Convention Pop Up Shop

This project aimed to establish a pop-up merchandise shop at Jimmy John's annual franchisee convention. As Brand Manager, my role involved ideating merchandise, coordinating with vendors and internal teams, and overseeing shop operations during the convention. 

This included the following:

• Merchandise Ideation: Collaborated with stakeholders to select merchandise aligned with Jimmy John's brand and franchisee preferences. 

• Vendor Management: Negotiated with vendors for high-quality merchandise within budget, ensuring timely delivery. 

• Logistics Coordination: Managed inventory, transportation, and shop setup at the convention venue. 

• Team Collaboration: Aligned internal teams to ensure that product and event marketing teams had what they needed for ordering product, event details etc to ensure all teams had what was needed to run the pop-up shop. 

• On-Site Management: Oversaw shop operations, including set up, taking transactions and shop tear down. 

The Jimmy John's Pop-Up Shop for Franchisee Convention project facilitated merchandise sales to enhance attendee experience and brand engagement. Through strategic management and coordination, the project achieved its objectives, contributing to the convention's success. 

Review the rest of the project below!