Unite Hair Pro Site & Backbar Rewards Program

The project involved revitalizing UNITE Hair's Professional B2B storefront and expanding the BackBar Rewards Program. The focus was on enhancing the brand's identity by ensuring a cohesive design across both B2C and B2B Shopify Plus storefronts. This included duplicating the Direct-to-Consumer theme into a new Pro theme to maintain a unified online presence. The initiative also featured the integration of a custom rewards program Backbar , which was implemented using Klaviyo to manage discount codes and streamline customer communications through tailored email and SMS marketing strategies. This strategic upgrade was aimed at improving user experience and fostering scalable business growth for Unites B2B consumers.

Review the rest of the project below!

Deliverables Overseen

  • Onboarding Materials & Project Set Up

  • Updated Designs for new elements (email and SMS)

  • Solutions Support

  • Email & SMS Marketing Support and set up of BackBar Program

  • Custom Sage Integration Support

  • CMS Guide

  • QA Management

Technology Integrations

  • Shopify Plus

  • Klaviyo

  • Sage

Methodology, Timeline & Resources

Project Methodology - Hybrid

Timeline - 4-5 months

  • Resources on Project:

    • Designer

    • Solutions Architect

    • Email Strategist

    • Head of Development

    • Developer

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Tru Earth

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Jimmy Johns